This statistic presents the importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017. During the survey period, 72 percent of respondents stated that a social platform like Twitter played a role in their TV viewing.
Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
TV superfans are a self-identified cluster within the Twitter insiders online research community of approx. 7,000 users; 2/3 of superfans report to watching more than 3 hours of TV daily
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Video Advertising Bureau. (September 30, 2017). Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau. "Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017." Chart. September 30, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau. (2017). Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau. "Importance of Social Media According to Twitter Users in The United States Who Identify as Tv Superfans as of January 2017." Statista, Statista Inc., 30 Sep 2017, https://www.statista.com/statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau, Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017 Statista, https://www.statista.com/statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/ (last visited December 21, 2024)
Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017 [Graph], Video Advertising Bureau, September 30, 2017. [Online]. Available: https://www.statista.com/statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
