As of January 2021, it was found that 46 percent of Instagram users in the United States were heavy users, accessing the app more than 2/3 of a month. 25.3 percent of U.S. Instagram audiences via Android were light users of the phot sharing app.
Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency
Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month
Values may not add up to 100 percent due to rounding.
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App Ape. (February 17, 2021). Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape. "Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency." Chart. February 17, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape. (2021). Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape. "Distribution of Instagram Monthly Active Users in The United States as of January 2021, by Usage Frequency." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/290116/instagram-usage-frequency-us-cell-phone-users/
App Ape, Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency Statista, https://www.statista.com/statistics/290116/instagram-usage-frequency-us-cell-phone-users/ (last visited December 30, 2024)
Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency [Graph], App Ape, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/290116/instagram-usage-frequency-us-cell-phone-users/
