Instagram monthly active user ratio in the U.S. 2021, by frequency

Published by
Stacy Jo Dixon
,
Apr 14, 2022
As of January 2021, it was found that 46 percent of Instagram users in the United States were heavy users, accessing the app more than 2/3 of a month. 25.3 percent of U.S. Instagram audiences via Android were light users of the phot sharing app.

Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency

CharacteristicShare of users
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Showing entries 1 to 4 (4 entries in total)
Statistic: Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency

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Release date

February 2021

Region

United States

Survey time period

January 2021

Special properties

app only; Android users only

Supplementary notes

Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month

Values may not add up to 100 percent due to rounding.

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