Leading newspapers ranked by reach in the United Kingdom (UK) 2013-2016

Published by
Amy Watson,
Jan 12, 2021
This statistic displays average issue reach of the leading newspapers in the United Kingdom in 2013 and 2016. The Sun had the highest penetration of the UK population over 15 years of age, with 7.5 percent of individuals reached by each issue on average in 2016.

Newspapers ranked by readership average issue reach in the United Kingdom (UK) in 2013 and 2016

Characteristic2013201420152016
The Sun 11.4% 10.3% 8.7% 7.5%
Daily Mail 8.2% 7.2% 6.8% 6.3%
Metro 6.3% 6.3% 6.3% 5.5%
Daily Mirror/Record 6.2% 5.6% 4.5% 4.1%
Daily Mirror 4.8% 4.4% 3.6% 3.4%
London Evening Standard 2.9% 3.4% 3.4% 3.2%
The Daily Telegraph 2.6% 2.3% 2.2% 2.2%
The Times 2.2% 2.1% 2% 1.9%
The Guardian 1.6% 1.4% 1.6% 1.6%
Daily Express 2.1% 2.1% 1.5% 1.6%
Daily Star 2.2% 2% 1.6% 1.5%
i 1.1% 1.1% 1% 1%
Daily Record 1.4% 1.2% 1% 0.8%
Showing entries 1 to 13 (14 entries in total)
Created with Highcharts 7.2.2Average issue reach*7.5%7.5%6.3%6.3%5.5%5.5%4.1%4.1%3.4%3.4%3.2%3.2%2.2%2.2%1.9%1.9%1.6%1.6%1.6%1.6%1.5%1.5%1%1%0.8%0.8%8.7%8.7%6.8%6.8%6.3%6.3%4.5%4.5%3.6%3.6%3.4%3.4%2.2%2.2%2%2%1.6%1.6%1.5%1.5%1.6%1.6%1%1%1%1%0.5%0.5%10.3%10.3%7.2%7.2%6.3%6.3%5.6%5.6%4.4%4.4%3.4%3.4%2.3%2.3%2.1%2.1%1.4%1.4%2.1%2.1%2%2%1.1%1.1%1.2%1.2%0.5%0.5%11.4%11.4%8.2%8.2%6.3%6.3%6.2%6.2%4.8%4.8%2.9%2.9%2.6%2.6%2.2%2.2%1.6%1.6%2.1%2.1%2.2%2.2%1.1%1.1%1.4%1.4%0.7%0.7%2013201420152016The SunDaily MailMetroDaily Mirror/RecordDaily MirrorLondon Evening StandardThe Daily TelegraphThe TimesThe GuardianDaily ExpressDaily StariDaily RecordThe Independent
0%1%2%3%4%5%6%7%8%9%10%11%12%13%

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Release date

February 2017

Region

United Kingdom

Survey time period

2013 to 2016

Age group

15 years and older

Supplementary notes

* Share of UK population over 15 years, on average, that each print issue reaches.

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