The graph presents data on advertising response in North America in the first quarter of 2013, broken down by medium. During a survey, 51 percent of respondents stated they always or sometimes took action on radio ads.
To what extent do you take action on the following forms of advertising?
Characteristic
Share of respondents who always or sometimes take action
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (September 17, 2013). To what extent do you take action on the following forms of advertising? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/289835/advertising-response-north-america-by-medium/
Nielsen. "To what extent do you take action on the following forms of advertising?." Chart. September 17, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/289835/advertising-response-north-america-by-medium/
Nielsen. (2013). To what extent do you take action on the following forms of advertising?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/289835/advertising-response-north-america-by-medium/
Nielsen. "To What Extent Do You Take Action on The following Forms of Advertising?." Statista, Statista Inc., 17 Sep 2013, https://www.statista.com/statistics/289835/advertising-response-north-america-by-medium/
Nielsen, To what extent do you take action on the following forms of advertising? Statista, https://www.statista.com/statistics/289835/advertising-response-north-america-by-medium/ (last visited December 22, 2024)
To what extent do you take action on the following forms of advertising? [Graph], Nielsen, September 17, 2013. [Online]. Available: https://www.statista.com/statistics/289835/advertising-response-north-america-by-medium/
