WhatsApp: popularity in emerging markets 2017

Published by Laura Ceci, Aug 25, 2023
This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of the third quarter of 2017. According to survey data, 56 percent of the population in Mexico were using WhatsApp. In Brazil, similarly 56 percent of the population used WhatsApp.

Selected emerging mobile markets with the highest WhatsApp penetration rate as of 3rd quarter 2017

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Sources

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Release date

January 2018

Region

Worldwide

Survey time period

Q2 2017 to Q3 2017

Age group

16 to 64 years

Supplementary notes

Data has been re-based to show national penetration.
Self-claimed activity.
Data from selected Digital in 2018 reports.

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Overview

6

Key trends

5

Social media apps

6

Mobile gaming

6

Food delivery

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Ride-hailing

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Dating

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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For teams up to 5 people
$959 USD
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