Online shopping penetration in Great Britain 2015-2020, by device

Published by
Stephanie Chevalier,
May 18, 2022
This statistic displays the penetration of online shopping in Great Britain (GB) from the first quarter of 2015 to the first quarter of 2020, by device ownership. During the most recent survey period conducted by Ipsos Mori Capibus, among tablet owners, 34 percent reported having done online shopping via tablet during three months prior to survey in the first quarter of 2020.

Penetration of online shopping in Great Britain (GB) from 1st quarter of 2015 to 1st quarter of 2020, by device ownership

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Release date

April 2020

Region

United Kingdom (Great Britain)

Survey time period

1st quarter of 2015 to 1st quarter of 2020

Number of respondents

1,004 respondents

Age group

15+

Method of interview

Face-to-face interview

Supplementary notes

* Data on tablet and smartphone users for Q2 2018 was not made available by the source.
No reports for Q2 & Q4 2019 was published by the source.
Data for surveys previous to February 2017 published earlier by the source.

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Penetration

6

User Demographics

3

Usage Behavior

4

iPad apps

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Further related statistics

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