Penetration rate of Apple iPhone in Great Britain from Q1 2011-Q3 2018

Published by
Petroc Taylor,
Aug 6, 2023
The statistic shows the penetration rate of the Apple iPhone in Great Britain from the first quarter of 2011 to the third quarter of 2018. In the fourth quarter of 2011, the iPhone only had 15 percent penetration in British households. By the third quarter of 2018 this had risen to 43 percent penetration.
iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was first released in 2007. Since then, many other versions were released such as the iPhone 3G, iPhone 5 and iPhone 6. The latest versions released by Apple were the iPhone 7 and 7 Plus in 2016. This line of smartphones run on the iOS mobile operating system by Apple Inc, and it holds a high share in the market of operating systems.

Penetration rate of Apple iPhone in Great Britain from 1st quarter 2011 to 3rd quarter 2018

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Release date

October 2018

Region

United Kingdom (Great Britain)

Survey time period

1st quarter 2011 to 3rd quarter 2018

Number of respondents

circa 1,000

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

During the survey, this question was posed as follows: "Which of the following do you own/have in your household?"

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