Penetration rate of Apple iPhone in Great Britain from Q1 2011-Q3 2018

Published by
Petroc Taylor,
Aug 6, 2023
The statistic shows the penetration rate of the Apple iPhone in Great Britain from the first quarter of 2011 to the third quarter of 2018. In the fourth quarter of 2011, the iPhone only had 15 percent penetration in British households. By the third quarter of 2018 this had risen to 43 percent penetration.
iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was first released in 2007. Since then, many other versions were released such as the iPhone 3G, iPhone 5 and iPhone 6. The latest versions released by Apple were the iPhone 7 and 7 Plus in 2016. This line of smartphones run on the iOS mobile operating system by Apple Inc, and it holds a high share in the market of operating systems.

Penetration rate of Apple iPhone in Great Britain from 1st quarter 2011 to 3rd quarter 2018

CharacteristicMarket share
Q3 2018 43%
Q1 2018 43%
Q4 2017 42%
Q3 2017 42%
Q2 2017 40%
Q1 2017 40%
Q4 2016 39%
Q3 2016 38%
Q2 2016 38%
Q1 2016 35%
Q4 2015 36%
Q3 2015 37%
Q2 2015 32%
Showing entries 1 to 13 (28 entries in total)
Created with Highcharts 7.2.2Market share14%14%13%13%13%13%15%15%17%17%19%19%22%22%23%23%21%21%26%26%26%26%30%30%30%30%32%32%34%34%32%32%37%37%36%36%35%35%38%38%38%38%39%39%40%40%40%40%42%42%42%42%43%43%43%43%Q1 2011Q2 2011Q3 2011Q4 2011Q1 2012Q2 2012Q3 2012Q4 2012Q1 2013Q2 2013Q4 2013Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017Q2 2017Q3 2017Q4 2017Q1 2018Q3 2018
0%10%20%30%40%50%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2018

Region

United Kingdom (Great Britain)

Survey time period

1st quarter 2011 to 3rd quarter 2018

Number of respondents

circa 1,000

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

During the survey, this question was posed as follows: "Which of the following do you own/have in your household?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Apple in the U.S. "

Other statistics that may interest you Apple in the U.S.

Overview: Apple

5

Overview: Apple in the U.S.

4

iPhone

8

iPad

5

Mac

7

Wearables & Smart home

7

Further related statistics

8

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

iPhoneAppleSmartphonesiPadMobile communications
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.