Growth of digital advertising revenue in the U.S. 2020-2022, by format

In 2022, mobile advertising revenue in the United States was expected to grow by 15.2 percent compared to 2021, while total digital media was projected to grow by 11.1 percent.

Digital ad spending

The United States was projected to spend 191 billion U.S. dollars on advertising in 2021. With each consecutive year, this amount was expected to grow, before reaching an estimated 279 billion U.S. dollars in 2024. The fastest-growing medium – digital – was projected to reach a 60 percent-share by 2022.

Views on online advertising

Many internet users find ads on websites annoying. Between 2021 and 2022, about 41 percent of American internet users aged between 18 and 64 held a negative viewpoint towards them. Specifically, internet users felt more agitated by advertising in online video clips, compared to ads on websites in the second quarter of 2020. Roughly six out of 10 respondents said they disliked seeing ads in online videos, compared to 47 percent who said the same about ads on webpages.