The statistic depicts the brand value of the most valuable sports brands of the National Rugby League in 2013. According to the ranking the Penrith Panthers have a brand value of 46.2 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Most valuable club brands of the Australian National Rugby League (NRL) in 2013
(in million U.S. dollars)
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Brand Finance. (December 12, 2013). Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/288020/australian-national-rugby-league-most-valuable-brands/
Brand Finance. "Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars)." Chart. December 12, 2013. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/288020/australian-national-rugby-league-most-valuable-brands/
Brand Finance. (2013). Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/288020/australian-national-rugby-league-most-valuable-brands/
Brand Finance. "Most Valuable Club Brands of The Australian National Rugby League (Nrl) in 2013 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Dec 2013, https://www.statista.com/statistics/288020/australian-national-rugby-league-most-valuable-brands/
Brand Finance, Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars) Statista, https://www.statista.com/statistics/288020/australian-national-rugby-league-most-valuable-brands/ (last visited December 30, 2024)
Most valuable club brands of the Australian National Rugby League (NRL) in 2013 (in million U.S. dollars) [Graph], Brand Finance, December 12, 2013. [Online]. Available: https://www.statista.com/statistics/288020/australian-national-rugby-league-most-valuable-brands/
