The Super Bowl is not only the pinnacle of the sporting calendar for NFL teams, but also for advertisers and brands. The famous Super Bowl advertising spots are like gold dust, with millions of viewers glued to their screens for the event. During a December 2020 survey in the United States, some 59 percent of respondents stated that funny advertisements were their favorite type of Super Bowl ad.
Favorite type of Super Bowl advertisement in the United States as of December 2020
Characteristic
Share of respondents
Funny advertisements
59%
Informative advertisements
6%
Patriotic advertisements
5%
Advertisements that promote social justice
4%
Advertisments that discuss the COVID-19 pandemic
4%
Sentimental advertisements
3%
Political advertisements
2%
Advertisements that discuss the 2020 presidential election
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Morning Consult. (December 17, 2020). Favorite type of Super Bowl advertisement in the United States as of December 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/
Morning Consult. "Favorite type of Super Bowl advertisement in the United States as of December 2020." Chart. December 17, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/
Morning Consult. (2020). Favorite type of Super Bowl advertisement in the United States as of December 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/
Morning Consult. "Favorite Type of Super Bowl Advertisement in The United States as of December 2020." Statista, Statista Inc., 17 Dec 2020, https://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/
Morning Consult, Favorite type of Super Bowl advertisement in the United States as of December 2020 Statista, https://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/ (last visited November 21, 2024)
Favorite type of Super Bowl advertisement in the United States as of December 2020 [Graph], Morning Consult, December 17, 2020. [Online]. Available: https://www.statista.com/statistics/287986/super-bowl-tv-commercials-tv-ratings/
