Luxury vehicles: United States premium vehicle market share 2020

BMW remained the leading luxury car brand in the United States in 2020. BMW sold about 280,000 cars in the United States in 2020 and reached a luxury car market share of about 13.7 percent.

U.S. luxury car market share in 2020, by key marque

There is something majestic about luxury vehicles. From the glass panel roofs and the LED headlights to the leather-trimmed seats and powerful engines, these automobiles are built with the finest of materials, giving each driver the feeling of uniqueness. Regarding the overall luxury car market, the leading premium car brands include BMW, Lexus, and Mercedes-Benz. The source excludes Tesla because the company does not provide model sales by country. Tesla is among the leading car brands in the United States with deliveries of more than 290,000 units in 2020, including some 13,000 Model S cars, one of the leading electric vehicle models based on sales in the United States. In 2020, the global market for luxury cars was sized at almost 503 billion euros.

Market segmentation

Oftentimes, the luxury car market is broken down into the following segments: premium compact vehicles, mid-size luxury cars, high-end luxury cars, ultra-luxury cars, as well as luxury SUVs and crossover models. The boundaries between these categories are blurred and vary between regions. However, the price is largely defined as the major criterion for classifying luxury vehicles.