Most visible flight booking sites in natural search in the UK in January 2016

Published by Statista Research Department, Mar 10, 2016
This statistic displays the most visible flight booking-related websites on Google UK's natural search results during January 2016. Most visible was the website skyscanner.net with a 71 percent share of natural search voice.

Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*

CharacteristicShare of natural search voice**
skyscanner.net 71%
cheapflights.co.uk 52%
easyjet.com 39%
travelsupermarket.com 37%
tripadvisor.co.uk 37%
expedia.co.uk 36%
lastminute.com 32%
flybe.com 31%
kayak.co.uk 25%
justtheflight.co.uk 22%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of natural search voice**71%71%52%52%39%39%37%37%37%37%36%36%32%32%31%31%25%25%22%22%skyscanner.netcheapflights.co.ukeasyjet.comtravelsupermarket.comtripadvisor.co.ukexpedia.co.uklastminute.comflybe.comkayak.co.ukjusttheflight.co.uk
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Release date

March 2016

Region

United Kingdom

Survey time period

January 2016

Supplementary notes

* Includes only Google UK searches.
** The share of natural search voice was calculated considering the share of keywords for which the website ranked in search results.

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