Most visible automotive sites in natural search results in the UK in January 2016

Automotive-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016

CharacteristicShare of natural search voice*
wikipedia.org 63%
autotrader.co.uk 60%
autoexpress.co.uk 50%
autocar.co.uk 34%
topgear.com 30%
whatcar.com 29%
facebook.com 23%
carbuyer.co.uk 22%
carbuyer 22%
parkers.co.uk 20%
Created with Highcharts 7.2.2Share of natural search voice*63%63%60%60%50%50%34%34%30%30%29%29%23%23%22%22%22%22%20%20%wikipedia.orgautotrader.co.ukautoexpress.co.ukautocar.co.uktopgear.comwhatcar.comfacebook.comcarbuyer.co.ukcarbuyerparkers.co.uk
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Release date

March 2016

Region

United Kingdom

Survey time period

January 2016

Special properties

includes only Google UK searches.

Supplementary notes

* The share of natural search voice was calculated considering the share of keywords for which the website ranked in search results.

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