In 2021, the Renault–Nissan–Mitsubishi Alliance invested 2.5 billion U.S. dollars in advertising activities worldwide, out of which 48 percent was spent on online ads. A year earlier, the expenditure stood at 2.4 billion and the share of online at 39 percent.
Renault–Nissan–Mitsubishi Alliance's advertising spending worldwide in 2020 and 2021
(in billion U.S. dollars)
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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COMvergence. (July 15, 2022). Renault–Nissan–Mitsubishi Alliance's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/286604/nissan-advertising-expenditure-worldwide/
COMvergence. "Renault–Nissan–Mitsubishi Alliance's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/286604/nissan-advertising-expenditure-worldwide/
COMvergence. (2022). Renault–Nissan–Mitsubishi Alliance's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/286604/nissan-advertising-expenditure-worldwide/
COMvergence. "Renault–nissan–mitsubishi Alliance's Advertising Spending Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/286604/nissan-advertising-expenditure-worldwide/
COMvergence, Renault–Nissan–Mitsubishi Alliance's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286604/nissan-advertising-expenditure-worldwide/ (last visited November 22, 2024)
Renault–Nissan–Mitsubishi Alliance's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/286604/nissan-advertising-expenditure-worldwide/
