PepsiCo: ad spend worldwide 2013-2023

In 2023, PepsiCo invested 3.8 billion U.S. dollars in advertising and promotion of its products. The company explains that those expenses include media and personal service prepayments, promotional materials in inventory as well as production costs of future media advertising. 

The Cola Wars

Brand value is a term used to describe the worth of a brand by marketing professionals. PepsiCo, Inc. - the giant beverage and food industry company with roots dating back to 1898 - ranked second with a brand value of over 18 billion dollars among the highest-valued non-alcoholic beverage brands worldwide as of 2023, trailing behind its long-time rival Coca-Cola. For comparison, Coca-Cola's value was approximately 33.5 billion dollars.

Pepsi's stake in the game

As of May 2023, PepsiCo ranked among the largest companies worldwide, with a market capitalization of 267.64 million dollars. In generating this market capitalization, the U.S. market is vital for the company. In 2022, PepsiCo's U.S. market share in carbonated soft drinks with its products such as Pepsi, Mountain Dew, and Schweppes stood at 24.3 percent. However, in recent years, the giant's market share performed a decreasing trend.