McDonald's ad spend globally 2014-2023

Published by Statista Research Department, Apr 25, 2024

Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 388.9 million U.S. dollars on advertising worldwide in 2023, down from 398.3 million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for 347.2 million U.S. dollars and production costs for 41.7 million in 2023.

McDonald's advertising costs worldwide from 2014 to 2023 (in million U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

2014 to 2023

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