The graph shows market shares of e-commerce market segments in China. In 2014, online travel constituted for about 2.3 percent of China's e-commerce market.
Distribution of the e-commerce market in China in 2014, by segment
Characteristic
Market share
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* The source defines O2O as online to offline business of catering, ticketing, beauty salon and group buying of boutique or physical commodities, and offline to online through QR code or sound wave payment. According to the source, the data were calculated based on the released financial reports of enterprises, interviews on industries and iResearch's statistical forecasting data.
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iResearch. (February 16, 2015). Distribution of the e-commerce market in China in 2014, by segment [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/286528/china-e-commerce-market-segment-share/
iResearch. "Distribution of the e-commerce market in China in 2014, by segment." Chart. February 16, 2015. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/286528/china-e-commerce-market-segment-share/
iResearch. (2015). Distribution of the e-commerce market in China in 2014, by segment. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/286528/china-e-commerce-market-segment-share/
iResearch. "Distribution of The E-commerce Market in China in 2014, by Segment." Statista, Statista Inc., 16 Feb 2015, https://www.statista.com/statistics/286528/china-e-commerce-market-segment-share/
iResearch, Distribution of the e-commerce market in China in 2014, by segment Statista, https://www.statista.com/statistics/286528/china-e-commerce-market-segment-share/ (last visited August 25, 2024)
Distribution of the e-commerce market in China in 2014, by segment [Graph], iResearch, February 16, 2015. [Online]. Available: https://www.statista.com/statistics/286528/china-e-commerce-market-segment-share/