L'Oréal: ad spend worldwide 2007-2023

Published by
D. Petruzzi,
May 2, 2024

The cosmetics giant L'Oréal spent about 13.36 billion Euros on advertising and promotions worldwide in 2023, up from some 12 billion Euros spent in 2022. 

L'Oréal key facts

L'Oréal is the leading beauty manufacturer worldwide, based on revenue. The company owns dozens of cosmetics brands spanning a variety of different segments, such as Lancôme, Essie, Maybelline, and Clarisonic to name a few. In 2023, L'Oréal had a market share amounting to 20 percent in Europe and to 13 percent in North Asia.

L'Oréal consumer behavior

Several of the most popular health and beauty brands among European consumers are owned by L'Oréal. According to the results of a recent survey, some of the most popular skincare brands among U.S. women also belong to L'Oréal. In the same country, brand awareness for the company's hair care products was high.

L'Oréal's advertising and promotion expenses worldwide from 2007 to 2023 (in billion euros)

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Release date

March 2024

Region

Worldwide

Survey time period

2007 to 2023

Supplementary notes

Figures have been rounded.

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Consumer behavior

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L'OréalCosmetics industry in the U.S.Cosmetics in CanadaEstée Lauder Companies Inc.Cosmetics market in Europe
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