Procter & Gamble global ad spend 2020-2021
In 2021, Procter & Gamble invested 8.1 billion U.S. dollars in advertising activities and was the largest advertiser worldwide, followed by Amazon and Unilever.
Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)
Source
In cooperation with
Release date
July 2022
More information
Region
Worldwide
Survey time period
2020 and 2021
Supplementary notes
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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* For commercial use only
Basic Account
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
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per month, billed annually
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- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
COMvergence. (July 15, 2022). Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence. "Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence. (2022). Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence. "Procter & Gamble's Advertising Spending Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence, Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/ (last visited December 30, 2024)
Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/