Largest global advertisers 2021

Published by
Julia Faria,
Jan 11, 2024
In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars. Total global ad spend amounted to 722.84 billion U.S. dollars.

Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)

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Release date

July 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

Further related statistics

19

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Topics

Advertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising industry in IndiaAdvertising in Brazil
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