Winter Olympics: TV advertising spending 2002-2014

Published by
Michele Majidi,
Dec 19, 2023
The statistic shows US TV advertising spending at the Winter Olympic Games in 2002, 2006, 2010 and 2014. In 2014, 977 million US dollars were invested in TV advertising in the United States during the Sochi Games.

TV advertising spending at the Winter Olympics from 2002 to 2014 (in million U.S. dollars)

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Release date

February 2018

Region

United States

Survey time period

2002, 2006, 2010 and 2014

Special properties

Broadcast and cable networks only

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

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* For commercial use only

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