Benefits of connected devices UK 2014

This statistic displays the benefits of using connected devices ("Internet of Things" devices) according to UK consumers in 2014. Of respondents, 52 percent reported that reduced car insurance rates after their connected car communicated they have been driving safely on a consistent basis would be a positive addition to their life.

If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life?

Characteristic	Share of respondents
Your car insurance rates are reduced after your connected car communicates that you have been driving safely on a consistent basis	52%
Messages sent to your device about a retail location, when you are near the location	24%
A message from your refrigerator congratulating you for making healthy choices, based on information received from your bathroom scale	13%
Ads in your email sidebar showing information you recently searched for online	9%
An encouraging message from your employer after your fitness tracker shows that you achieved your weight loss goal	9%
You would not find any of these positive	33%

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Release date

October 2014

More information

Region

United Kingdom

Survey time period

September 8-17, 2014

Number of respondents

1,001 respondents

Special properties

employed consumers

Method of interview

Online survey

Supplementary notes

Mulitple responses were possible.
Examples of connected devices include: Smart TVs, smartwatches, GPS navigation devices, electronic toll collection devices and wireless fitness trackers.
Age of respondents not specified.

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