Internet connected devices usage penetration in the United Kingdom (UK) 2014

Do you own or regularly use any of the following “connected devices”?*

CharacteristicOwnDo not own, but regularly useDo not own, nor regularly use
Smart TV (e.g., Apple TV, Samsung Smart TV) 37% 3% 60%
Connected car (e.g., car with Internet connection, GPS system or electronic toll collection device) 23% 4% 73%
Employee access card with sensor 18% 9% 73%
Smart meter (e.g., an Internet-connected thermostat or utility meter) 12% 2% 87%
Other (please specify) 10% 3% 87%
Wireless fitness tracker (e.g., FitBit, FuelBand) 8% 3% 88%
Smart refrigerator 6% 2% 11%
Smart watch 5% 1% 94%
Smart glasses (e.g., headpiece that delivers digital information hands-free, such as Google Glass) 2% 1% 96%
Created with Highcharts 7.2.2Share of respondents60%60%73%73%73%73%87%87%87%87%88%88%11%11%94%94%96%96%3%3%4%4%9%9%2%2%3%3%3%3%2%2%1%1%1%1%37%37%23%23%18%18%12%12%10%10%8%8%6%6%5%5%2%2%OwnDo not own, but regularly useDo not own, nor regularly useSmart TV (e.g., Apple TV, Samsung Smart TV)Connected car (e.g., car with Internet connection, GPS system orelectronic toll collection device)Employee access card with sensorSmart meter (e.g., an Internet-connected thermostat or utility meter)Other (please specify)Wireless fitness tracker (e.g., FitBit, FuelBand)Smart refrigeratorSmart watchSmart glasses (e.g., headpiece that delivers digital information hands-free, such as Google Glass)
0%10%20%30%40%50%60%70%80%90%100%110%
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Source

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Release date

October 2014

Region

United Kingdom

Survey time period

September 8-17, 2014

Number of respondents

1,001 respondents

Special properties

employed consumers

Method of interview

Online survey

Supplementary notes

* “Regularly” is defined here as using the device one or more times weekly.
Online surveys were fielded by M/A/R/C Research.
Age of respondents not specified.

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