This statistic illustrates online marketing and online advertising methods considered invasive by consumers in the United Kingdom (UK) in 2013. Of respondents, 35.6 percent reported they would find it invasive if a website demonstrated knowledge of the consumer's geographic location.
If you were shopping online, would you find any of the following to be invasive?
Characteristic
Share of respondents
None - I would not find any of these to be invasive
43.6%
The web site knows your geographic location (e.g., city or zip code)
35.6%
The web site recommends products to you based on your browsing history (at this site or other sites)
32.3%
The web site recommends products to you based on your last purchase at the same web site
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ISACA. (October 15, 2013). If you were shopping online, would you find any of the following to be invasive? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/285653/online-marketing-tactics-considered-invasive-in-the-united-kingdom-uk/
ISACA. "If you were shopping online, would you find any of the following to be invasive?." Chart. October 15, 2013. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/285653/online-marketing-tactics-considered-invasive-in-the-united-kingdom-uk/
ISACA. (2013). If you were shopping online, would you find any of the following to be invasive?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/285653/online-marketing-tactics-considered-invasive-in-the-united-kingdom-uk/
ISACA. "If You Were Shopping Online, Would You Find Any of The following to Be Invasive?." Statista, Statista Inc., 15 Oct 2013, https://www.statista.com/statistics/285653/online-marketing-tactics-considered-invasive-in-the-united-kingdom-uk/
ISACA, If you were shopping online, would you find any of the following to be invasive? Statista, https://www.statista.com/statistics/285653/online-marketing-tactics-considered-invasive-in-the-united-kingdom-uk/ (last visited December 18, 2024)
If you were shopping online, would you find any of the following to be invasive? [Graph], ISACA, October 15, 2013. [Online]. Available: https://www.statista.com/statistics/285653/online-marketing-tactics-considered-invasive-in-the-united-kingdom-uk/
