The graph shows overall media spending of Chinese brands from 2009 to 2014, with a forecast for 2015. In 2010, total media spending by all Chinese brands had ranged at about 300 billion yuan.
Media expenditure of all Chinese brands from 2009 to 2015
(in billion yuan)
* Forecast. Media spending includes internet, outdoor, print, radio and TV spendings. Note: 1 yuan equals approximately 0.16 U.S. dollars and 0.15 euros (as of February 2015).
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Kantar Millward Brown. (January 27, 2015). Media expenditure of all Chinese brands from 2009 to 2015 (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/285550/media-expenditure-of-all-chinese-brands/
Kantar Millward Brown. "Media expenditure of all Chinese brands from 2009 to 2015 (in billion yuan)." Chart. January 27, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/285550/media-expenditure-of-all-chinese-brands/
Kantar Millward Brown. (2015). Media expenditure of all Chinese brands from 2009 to 2015 (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/285550/media-expenditure-of-all-chinese-brands/
Kantar Millward Brown. "Media Expenditure of All Chinese Brands from 2009 to 2015 (in Billion Yuan)." Statista, Statista Inc., 27 Jan 2015, https://www.statista.com/statistics/285550/media-expenditure-of-all-chinese-brands/
Kantar Millward Brown, Media expenditure of all Chinese brands from 2009 to 2015 (in billion yuan) Statista, https://www.statista.com/statistics/285550/media-expenditure-of-all-chinese-brands/ (last visited December 22, 2024)
Media expenditure of all Chinese brands from 2009 to 2015 (in billion yuan) [Graph], Kantar Millward Brown, January 27, 2015. [Online]. Available: https://www.statista.com/statistics/285550/media-expenditure-of-all-chinese-brands/
