This statistic presents the daytime weekday reach of Facebook compared to several anonymized television networks in the United States, sorted by age group. As of October 2012, Facebook's daytime weekday range among the 18 to 24 year old population was 50 percent. Second-ranked Network 1 only had 21 percent reach in that demographic group.
Daytime weekday reach of Facebook and TV networks in the United States as of October 2012, by age group
Characteristic
Facebook
Network 1
Network 2
Network 3
Network 4
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Nielsen. (July 31, 2013). Daytime weekday reach of Facebook and TV networks in the United States as of October 2012, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/284661/facebook-and-tv-daytime-weekday-reach-in-the-united-states-by-age-group/
Nielsen. "Daytime weekday reach of Facebook and TV networks in the United States as of October 2012, by age group." Chart. July 31, 2013. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/284661/facebook-and-tv-daytime-weekday-reach-in-the-united-states-by-age-group/
Nielsen. (2013). Daytime weekday reach of Facebook and TV networks in the United States as of October 2012, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/284661/facebook-and-tv-daytime-weekday-reach-in-the-united-states-by-age-group/
Nielsen. "Daytime Weekday Reach of Facebook and Tv Networks in The United States as of October 2012, by Age Group." Statista, Statista Inc., 31 Jul 2013, https://www.statista.com/statistics/284661/facebook-and-tv-daytime-weekday-reach-in-the-united-states-by-age-group/
Nielsen, Daytime weekday reach of Facebook and TV networks in the United States as of October 2012, by age group Statista, https://www.statista.com/statistics/284661/facebook-and-tv-daytime-weekday-reach-in-the-united-states-by-age-group/ (last visited August 25, 2024)
Daytime weekday reach of Facebook and TV networks in the United States as of October 2012, by age group [Graph], Nielsen, July 31, 2013. [Online]. Available: https://www.statista.com/statistics/284661/facebook-and-tv-daytime-weekday-reach-in-the-united-states-by-age-group/