Estimated value of the online art market worldwide 2013-2022

The estimated value of the global online art market rose in 2022 over the previous year, following a sharp increase experienced with the onset of the coronavirus (COVID-19) pandemic. In 2022, global online sales amounted to roughly 10.8 billion U.S. dollars, rising from around 10.2 billion U.S. dollars in 2021. By way of comparison, the value of the global art market was almost 68 billion U.S. dollars in 2022.

Do consumers prefer buying art online or offline?

According to a global survey of art buyers focusing on the favorite channels to purchase art, physical spaces were more popular than online marketplaces. In 2022, only 12 percent of respondents mentioned online sales channels as their preferred buying experience. Meanwhile, nearly half of the sample did not express a particular preference.

What are the social media platforms most used by art buyers?

A 2022 study on the social media platforms most used by art buyers worldwide showed that around seven in ten respondents used Instagram for art-related purposes that year. By contrast, just 12 percent of surveyed art buyers mentioned Facebook, and less than five percent used TikTok.