With a penetration rate of around 91 percent, Whatsapp was the most used social network in Indonesia. However, all the other widely known social media platforms such as Instagram and Facebook also enjoy a high penetration rate, making Indonesia one of the largest social media markets in the world.
Social media in Indonesia
The increasing number of internet users and the increasing affordability of smartphones has successfully changed the social media environment in Indonesia. A large share of Indonesians use smartphones and they use it for nearly everything to make their life easier. For most Indonesians, social media is a convenient way to contact families in remote locations of the archipelago; it allows them to continuously interact with friends and it keeps them up-to-date with the daily news. There are quite a few who suspect that the congestion in large cities and the associated waiting times have led to social platforms enjoying ever greater popularity.
The downside of social media
Social media use can also negatively influence the user’s world view. Indonesia is considered very vulnerable to online hoaxes. In 2019, following the electoral riots, the government partially restricted access to the most popular social media platforms to prevent and stop the spread of fake news. The main platforms affected by this ban were the leading social media networks like YouTube, WhatsApp, Facebook, and Instagram.
Penetration of leading social networks in Indonesia as of Q3 2023
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We Are Social, & DataReportal, & Meltwater. (February 21, 2024). Penetration of leading social networks in Indonesia as of Q3 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/284437/indonesia-social-network-penetration/?locale=en
We Are Social, und DataReportal, und Meltwater. "Penetration of leading social networks in Indonesia as of Q3 2023." Chart. February 21, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/284437/indonesia-social-network-penetration/?locale=en
We Are Social, DataReportal, Meltwater. (2024). Penetration of leading social networks in Indonesia as of Q3 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/284437/indonesia-social-network-penetration/?locale=en
We Are Social, and DataReportal, and Meltwater. "Penetration of Leading Social Networks in Indonesia as of Q3 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/284437/indonesia-social-network-penetration/?locale=en
We Are Social & DataReportal & Meltwater, Penetration of leading social networks in Indonesia as of Q3 2023 Statista, https://www.statista.com/statistics/284437/indonesia-social-network-penetration/?locale=en (last visited October 02, 2024)
Penetration of leading social networks in Indonesia as of Q3 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/284437/indonesia-social-network-penetration/?locale=en