Social media use by businesses in the United Kingdom (UK) 2013-18, by industry sector

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic displays the share of businesses using social media in the United Kingdom from 2013 to 2018, by industry. In 2018, it was found that the penetration of social media use was highest in accommodation and food services sector, at 85.9 percent of businesses.

Share of businesses using social media in the United Kingdom (UK) from 2013 to 2018, by industry sector

Characteristic20132014201520162018
Information and communication 72.4% 78.9% 76.9% 81.9% 81.5%
Accommodation and food services 44.7% 66.8% 75% 72.3% 85.9%
Other services 48.4% 58.9% 58.4% 65.8% 67.2%
Retail 49.2% 47.8% 56.2% 63% 73.7%
All 42.2% 51.2% 56.5% 60.3% 68.4%
Wholesale 40.4% 45.6% 54.3% 58.2% 66.6%
Utilities 27% 39.4% 50% 44.5% 55.7%
Manufacturing 33.3% 37% 45.8% 48.3% 61.7%
Construction 22.5% 27.1% 36.1% 41.2% 44.3%
Transport and storage 28.3% 36.9% 35.4% 38.4% 56.8%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of businesses81.5%81.5%85.9%85.9%67.2%67.2%73.7%73.7%68.4%68.4%66.6%66.6%55.7%55.7%61.7%61.7%44.3%44.3%56.8%56.8%81.9%81.9%72.3%72.3%65.8%65.8%63%63%60.3%60.3%58.2%58.2%44.5%44.5%48.3%48.3%41.2%41.2%38.4%38.4%76.9%76.9%75%75%58.4%58.4%56.2%56.2%56.5%56.5%54.3%54.3%50%50%45.8%45.8%36.1%36.1%35.4%35.4%78.9%78.9%66.8%66.8%58.9%58.9%47.8%47.8%51.2%51.2%45.6%45.6%39.4%39.4%37%37%27.1%27.1%36.9%36.9%72.4%72.4%44.7%44.7%48.4%48.4%49.2%49.2%42.2%42.2%40.4%40.4%27%27%33.3%33.3%22.5%22.5%28.3%28.3%20132014201520162018Information and communicationAccommodation and food servicesOther servicesRetailAllWholesaleUtilitiesManufacturingConstructionTransport and storage
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%

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Release date

November 2019

Region

United Kingdom

Survey time period

2013 and 2018

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