Soft drinks: Sports and energy drink consumption in the United Kingdom 2013-2023

In 2023, a combined 1.04 billion liters of sports and energy drinks were consumed in the United Kingdom. The combined consumption has steadily increased from 2013 to 2019. In 2017, 679 million liters of energy drinks were consumed in the UK. Additionally, 123 million liters of sports drinks were drunk in the same year bringing total consumption of both to 802 million liters. Compared to the 2016, the combined consumption stagnated after increasing between 2012 and 2016 by 90 million liters. However, during that time frame sports drinks saw their consumption decline, while energy drink consumption grew significantly. 

Consumption frequency of energy drinks

Energy drinks are a drink for the occasional user. Over 2.8 million consumers drink an energy drinks less than once a month. Approximately 898 thousand consumers drink energy drinks once a day or more often in 2023. 

Energy drink brands in Britain

Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.