Chilled and ambient fruit juice market share in the United Kingdom 2014

The report defines fruit juice as follows: "100% fruit content equivalent, sometimes referred to as pure juice or 100% juice. Chilled juice comprises four main types: smoothies (based predominately on whole crushed fruit, chilled and with a short shelf life); freshly squeezed juice (not pasteurised, chilled with a shelf life of a few days); not from concentrate juice (squeezed then pasteurised, chilled with a shelf life of a few weeks); other chilled from concentrate (from concentrate or part squeezed and part from concentrate). Ambient or long life juice is mainly from concentrate and pasteurised; shelf life of up to 18 months."