This statistic gives information on the preferred method used by digital buyers in selected European countries to access their favourite retailers as of June 2013. During the survey, it was found that 11 percent of digital buyers in Italy preferred to buy online retail products via smartphone.
Preferred digital retailer access of digital buyers in selected European countries as of June 2013
Characteristic
Online via computer/laptop
In-store
Via internet or apps on smartphone
Via catalog (by calling or ordering via email)
Via internet or apps on my tablet
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eMarketer. (November 22, 2013). Preferred digital retailer access of digital buyers in selected European countries as of June 2013 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/283772/europe-preferred-digital-retailer-access-in-selected-countries/
eMarketer. "Preferred digital retailer access of digital buyers in selected European countries as of June 2013." Chart. November 22, 2013. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/283772/europe-preferred-digital-retailer-access-in-selected-countries/
eMarketer. (2013). Preferred digital retailer access of digital buyers in selected European countries as of June 2013. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/283772/europe-preferred-digital-retailer-access-in-selected-countries/
eMarketer. "Preferred Digital Retailer Access of Digital Buyers in Selected European Countries as of June 2013." Statista, Statista Inc., 22 Nov 2013, https://www.statista.com/statistics/283772/europe-preferred-digital-retailer-access-in-selected-countries/
eMarketer, Preferred digital retailer access of digital buyers in selected European countries as of June 2013 Statista, https://www.statista.com/statistics/283772/europe-preferred-digital-retailer-access-in-selected-countries/ (last visited July 23, 2024)
Preferred digital retailer access of digital buyers in selected European countries as of June 2013 [Graph], eMarketer, November 22, 2013. [Online]. Available: https://www.statista.com/statistics/283772/europe-preferred-digital-retailer-access-in-selected-countries/
