Procter & Gamble: ad spending 1987-2012
The timeline presents Procter & Gamble's advertising spending in the fiscal years 1987 to 2012. In 1987, the company spent 1.39 trillion US dollars on advertising.
Procter & Gamble's advertising spending in the fiscal years 1987 to 2012 (in billion U.S. dollars)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Other statistics that may interest you Procter & Gamble
Market overview
7
- Premium Statistic Revenue of the cosmetics industry worldwide 2020-2030
- Premium Statistic Revenue of the global cosmetics market 2024, by segment
- Premium Statistic Revenue of the skin care industry worldwide 2020-2030
- Premium Statistic Revenue of the hair care industry worldwide 2019-2030
- Premium Statistic Revenue of the home & laundry care industry worldwide 2019-2029
- Premium Statistic Revenue of the oral care industry worldwide 2020-2030
- Premium Statistic Revenue of the baby diapers market worldwide 2019-2029
Company overview
8
- Premium Statistic Procter & Gamble (P&G) revenue 2012-2024
- Premium Statistic Procter & Gamble's net sales worldwide 2014-2024, by business segment
- Premium Statistic Procter & Gamble's quarterly net sales FY 2021-2025
- Premium Statistic Change in Procter & Gamble's quarterly net sales 2022-2025
- Premium Statistic Procter & Gamble's net sales share worldwide 2014-2024, by business unit
- Premium Statistic Procter & Gamble's net sales worldwide 2012-2024, by segment
- Premium Statistic Net sales of Procter & Gamble in the U.S. 2014-2024
- Premium Statistic Advertising expenditure of Procter & Gamble worldwide 2011-2024
Procter & Gamble's impact on the global market
8
- Premium Statistic Sales of the leading household/personal care companies worldwide 2024
- Premium Statistic Revenue of the leading 10 beauty manufacturers worldwide 2023
- Premium Statistic Most chosen home care brands worldwide in 2023, by consumer reach points
- Premium Statistic Most chosen health & beauty brands worldwide 2023, by consumer reach points
- Premium Statistic Brand value of the leading FMCG brands worldwide 2023
- Premium Statistic Brand value of the leading 10 cosmetic brands worldwide 2024
- Premium Statistic Brand value of the leading personal care brands worldwide 2024
- Premium Statistic Sales of the leading unit dose laundry detergent brands in the U.S. 2024
Competitors
8
- Basic Statistic Unilever revenue 2007-2023
- Premium Statistic Unilever: revenue 2011-2023, by region
- Premium Statistic Share of global sales of Colgate-Palmolive products by segment 2023
- Premium Statistic Colgate-Palmolive employees 2005-2023
- Premium Statistic Kimberly-Clark revenue 2008-2023
- Premium Statistic Kimberly-Clark net income 2008-2023
- Basic Statistic Net sales of Church & Dwight worldwide 2009-2023
- Premium Statistic Gross profit of Church & Dwight worldwide 2011-2023
Further related statistics
7
- Breakdown of U.S. online ad revenue 2023, by format
- Employee compensation and benefits at Deutsche Bank 2006-2023
- Selling, general and administrative expenses of McDonald's globally 2008-2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Share of U.S. Millennials whose monthly expenses were paid by their parents 2014
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Breakdown of U.S. online ad revenue 2023, by format
- Employee compensation and benefits at Deutsche Bank 2006-2023
- Selling, general and administrative expenses of McDonald's globally 2008-2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Share of U.S. Millennials whose monthly expenses were paid by their parents 2014
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
University of Cincinnat. (October 29, 2012). Procter & Gamble's advertising spending in the fiscal years 1987 to 2012 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 07, 2025, from https://www.statista.com/statistics/283651/procter-and-gamble-ad-spending/
University of Cincinnat. "Procter & Gamble's advertising spending in the fiscal years 1987 to 2012 (in billion U.S. dollars)." Chart. October 29, 2012. Statista. Accessed March 07, 2025. https://www.statista.com/statistics/283651/procter-and-gamble-ad-spending/
University of Cincinnat. (2012). Procter & Gamble's advertising spending in the fiscal years 1987 to 2012 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 07, 2025. https://www.statista.com/statistics/283651/procter-and-gamble-ad-spending/
University of Cincinnat. "Procter & Gamble's Advertising Spending in The Fiscal Years 1987 to 2012 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Oct 2012, https://www.statista.com/statistics/283651/procter-and-gamble-ad-spending/
University of Cincinnat, Procter & Gamble's advertising spending in the fiscal years 1987 to 2012 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/283651/procter-and-gamble-ad-spending/ (last visited March 07, 2025)
Procter & Gamble's advertising spending in the fiscal years 1987 to 2012 (in billion U.S. dollars) [Graph], University of Cincinnat, October 29, 2012. [Online]. Available: https://www.statista.com/statistics/283651/procter-and-gamble-ad-spending/
