This statistic displays B2B and B2C e-mail marketing return on investment in the United Kingdom in 2013. In 2012, 32 percent of B2B marketers reported an ROI of six to ten British pounds. ROI was more evenly distributed in B2C marketing.
How much is the approximate return you get back for every pound spent on e-mail marketing?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Alchemy Worx, & UK DMA. (February 4, 2014). How much is the approximate return you get back for every pound spent on e-mail marketing? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/283115/e-mail-marketing-roi-in-the-uk-by-b2b-and-b2c/
Alchemy Worx, und UK DMA. "How much is the approximate return you get back for every pound spent on e-mail marketing?." Chart. February 4, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/283115/e-mail-marketing-roi-in-the-uk-by-b2b-and-b2c/
Alchemy Worx, UK DMA. (2014). How much is the approximate return you get back for every pound spent on e-mail marketing?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/283115/e-mail-marketing-roi-in-the-uk-by-b2b-and-b2c/
Alchemy Worx, and UK DMA. "How Much Is The Approximate Return You Get Back for Every Pound Spent on E-mail Marketing?." Statista, Statista Inc., 4 Feb 2014, https://www.statista.com/statistics/283115/e-mail-marketing-roi-in-the-uk-by-b2b-and-b2c/
Alchemy Worx & UK DMA, How much is the approximate return you get back for every pound spent on e-mail marketing? Statista, https://www.statista.com/statistics/283115/e-mail-marketing-roi-in-the-uk-by-b2b-and-b2c/ (last visited December 23, 2024)
How much is the approximate return you get back for every pound spent on e-mail marketing? [Graph], Alchemy Worx, & UK DMA, February 4, 2014. [Online]. Available: https://www.statista.com/statistics/283115/e-mail-marketing-roi-in-the-uk-by-b2b-and-b2c/
