This statistic displays businesses' e-mail marketing competence in the United Kingdom (UK) from 2011 to 2018, according to marketers. During the period of consideration, the share of the companies who evaluated their level of competence in e-mail marketing as "advanced" decreased significantly, from 40 percent in 2011 to 18 percent in 2018. In 2018, 19 percent of marketers rated their e-mail marketing competence as "basic".
How would you rate your company’s overall level of competence in e-mail marketing?
* Dates of most recent survey were from October 2017 and December 2017. ** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289. Figures for 2011 were published earlier by the source. Note: the definitions have changed in 2016.
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UK DMA, & dotmailer . (March 26, 2019). How would you rate your company’s overall level of competence in e-mail marketing? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/283098/e-mail-marketing-competence-in-the-united-kingdom-uk/
UK DMA, und dotmailer . "How would you rate your company’s overall level of competence in e-mail marketing?." Chart. March 26, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/283098/e-mail-marketing-competence-in-the-united-kingdom-uk/
UK DMA, dotmailer . (2019). How would you rate your company’s overall level of competence in e-mail marketing?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/283098/e-mail-marketing-competence-in-the-united-kingdom-uk/
UK DMA, and dotmailer . "How Would You Rate Your Company’s Overall Level of Competence in E-mail Marketing?." Statista, Statista Inc., 26 Mar 2019, https://www.statista.com/statistics/283098/e-mail-marketing-competence-in-the-united-kingdom-uk/
UK DMA & dotmailer , How would you rate your company’s overall level of competence in e-mail marketing? Statista, https://www.statista.com/statistics/283098/e-mail-marketing-competence-in-the-united-kingdom-uk/ (last visited July 22, 2024)
How would you rate your company’s overall level of competence in e-mail marketing? [Graph], UK DMA, & dotmailer , March 26, 2019. [Online]. Available: https://www.statista.com/statistics/283098/e-mail-marketing-competence-in-the-united-kingdom-uk/
