This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, 53 percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
How have e-mail marketing conversion rates trended over the past 12 months?
Characteristic
Increased
Stayed the same
Decreased
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* Dates of most recent survey were October, November and December 2013. ** n (2012) = 161; n (2013) = 128; n (2014) = 73. Figures for 2011 published earlier by the source.
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Alchemy Worx, & UK DMA. (April 23, 2015). How have e-mail marketing conversion rates trended over the past 12 months? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx, und UK DMA. "How have e-mail marketing conversion rates trended over the past 12 months?." Chart. April 23, 2015. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx, UK DMA. (2015). How have e-mail marketing conversion rates trended over the past 12 months?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx, and UK DMA. "How Have E-mail Marketing Conversion Rates Trended over The past 12 Months?." Statista, Statista Inc., 23 Apr 2015, https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx & UK DMA, How have e-mail marketing conversion rates trended over the past 12 months? Statista, https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/ (last visited August 25, 2024)
How have e-mail marketing conversion rates trended over the past 12 months? [Graph], Alchemy Worx, & UK DMA, April 23, 2015. [Online]. Available: https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/