This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).
Looking forward, how would you expect your company’s expenditure on e-mail to change?
* Dates of most recent survey were from October to December 2016. ** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289. Figures for 2014 published earlier by the source. The source does not provide information on the methodology of the 2011 data.
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UK DMA, & dotmailer . (March 26, 2019). Looking forward, how would you expect your company’s expenditure on e-mail to change? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA, und dotmailer . "Looking forward, how would you expect your company’s expenditure on e-mail to change?." Chart. March 26, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA, dotmailer . (2019). Looking forward, how would you expect your company’s expenditure on e-mail to change?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA, and dotmailer . "Looking Forward, How Would You Expect Your Company’s Expenditure on E-mail to Change?." Statista, Statista Inc., 26 Mar 2019, https://www.statista.com/statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
UK DMA & dotmailer , Looking forward, how would you expect your company’s expenditure on e-mail to change? Statista, https://www.statista.com/statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/ (last visited August 25, 2024)
Looking forward, how would you expect your company’s expenditure on e-mail to change? [Graph], UK DMA, & dotmailer , March 26, 2019. [Online]. Available: https://www.statista.com/statistics/283063/expected-change-in-email-marketing-expenditure-in-the-uk/
