This statistic shows the percentage distribution of the revenue of Borussia Dortmund from the 2008/09 season to the 2020/21 season, by segment. In the 2020/21 season, Borussia Dortmund generated 32.96 percent of its revenue from its advertising segment.
Share of Borussia Dortmund's revenue by segment from 2008/09 to 2020/21
Characteristic
Release fees for national team players
Retail
Conference, catering, miscellaneous
Transfers
TV marketing (Media rights)
Advertising
Match operations
2020/21
-
-
2.02%
7.16%
57.7%
32.96%
0%
2019/20
-
-
4.07%
27.99%
38.41%
22.18%
7.35%
2018/19
-
-
3.81%
26.95%
37.52%
21.71%
10.01%
2017/18
-
-
2.75%
45%
24.71%
18.99%
8.55%
2016/17
-
-
5.17%
21.93%
35.66%
24.78%
12.46%
2015/16
-
-
4.72%
29.29%
25.46%
26.11%
14.42%
2014/15
-
-
9.77%
5.34%
35.25%
32.5%
17.14%
2013/14
2.1%
8.78%
-
1.99%
36.39%
32.63%
18.11%
2012/13
1.19%
5.84%
-
18.94%
32.16%
25.43%
16.44%
2011/12
-
8.1%
-
13.66%
31.59%
30.23%
16.42%
2010/11
-
10.1%
-
9.5%
23.5%
36.6%
20.3%
2009/10
-
12.5%
-
4.8%
20.9%
38.6%
23.2%
2008/09
-
11.76%
-
10.69%
20.78%
36.23%
20.54%
Created with Highcharts 7.2.2Share of revenue1.19%1.19%2.1%2.1%11.76%11.76%12.5%12.5%10.1%10.1%8.1%8.1%5.84%5.84%8.78%8.78%9.77%9.77%4.72%4.72%5.17%5.17%2.75%2.75%3.81%3.81%4.07%4.07%2.02%2.02%10.69%10.69%4.8%4.8%9.5%9.5%13.66%13.66%18.94%18.94%1.99%1.99%5.34%5.34%29.29%29.29%21.93%21.93%45%45%26.95%26.95%27.99%27.99%7.16%7.16%20.78%20.78%20.9%20.9%23.5%23.5%31.59%31.59%32.16%32.16%36.39%36.39%35.25%35.25%25.46%25.46%35.66%35.66%24.71%24.71%37.52%37.52%38.41%38.41%57.7%57.7%36.23%36.23%38.6%38.6%36.6%36.6%30.23%30.23%25.43%25.43%32.63%32.63%32.5%32.5%26.11%26.11%24.78%24.78%18.99%18.99%21.71%21.71%22.18%22.18%32.96%32.96%20.54%20.54%23.2%23.2%20.3%20.3%16.42%16.42%16.44%16.44%18.11%18.11%17.14%17.14%14.42%14.42%12.46%12.46%8.55%8.55%10.01%10.01%7.35%7.35%0%0%Release fees for national team playersRetailConference, catering, miscellaneousTransfersTV marketing (Media rights)AdvertisingMatch operations2008/092009/102010/112011/122012/132013/142014/152015/162016/172017/182018/192019/202020/21
0%25%50%75%100%125%
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Borussia Dortmund. (September 27, 2021). Share of Borussia Dortmund's revenue by segment from 2008/09 to 2020/21 [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/283043/revenue-of-borussia-dortmund-percentage-breakdown/
Borussia Dortmund. "Share of Borussia Dortmund's revenue by segment from 2008/09 to 2020/21." Chart. September 27, 2021. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/283043/revenue-of-borussia-dortmund-percentage-breakdown/
Borussia Dortmund. (2021). Share of Borussia Dortmund's revenue by segment from 2008/09 to 2020/21. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/283043/revenue-of-borussia-dortmund-percentage-breakdown/
Borussia Dortmund. "Share of Borussia Dortmund's Revenue by Segment from 2008/09 to 2020/21." Statista, Statista Inc., 27 Sep 2021, https://www.statista.com/statistics/283043/revenue-of-borussia-dortmund-percentage-breakdown/
Borussia Dortmund, Share of Borussia Dortmund's revenue by segment from 2008/09 to 2020/21 Statista, https://www.statista.com/statistics/283043/revenue-of-borussia-dortmund-percentage-breakdown/ (last visited February 22, 2025)
Share of Borussia Dortmund's revenue by segment from 2008/09 to 2020/21 [Graph], Borussia Dortmund, September 27, 2021. [Online]. Available: https://www.statista.com/statistics/283043/revenue-of-borussia-dortmund-percentage-breakdown/
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