This statistic deals with the results of an online survey conducted in August 2012. US consumers were polled if they use their smartphone as shopping support while in-store. Some 61 percent of Millennial shoppers indicated to have used their smartphone in-store while shopping for groceries.
U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel
Characteristic
Share of respondents
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* The original question ran as follows: 'Thinking about just items you shopped for in the past month, where did you use your smartphone to help you shop while in a store?' Multiple answers were possible. ** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.
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Sprint Nextel. (September 1, 2012). U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/283042/smartphone-usage-share-us-millennials-shopping-support/
Sprint Nextel. "U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel." Chart. September 1, 2012. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/283042/smartphone-usage-share-us-millennials-shopping-support/
Sprint Nextel. (2012). U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/283042/smartphone-usage-share-us-millennials-shopping-support/
Sprint Nextel. "U.S. Millennials: Share of Consumers' Smartphone Usage as Shopping Support While In-store in 2012, by Channel." Statista, Statista Inc., 1 Sep 2012, https://www.statista.com/statistics/283042/smartphone-usage-share-us-millennials-shopping-support/
Sprint Nextel, U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel Statista, https://www.statista.com/statistics/283042/smartphone-usage-share-us-millennials-shopping-support/ (last visited August 25, 2024)
U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel [Graph], Sprint Nextel, September 1, 2012. [Online]. Available: https://www.statista.com/statistics/283042/smartphone-usage-share-us-millennials-shopping-support/
