The graph shows the distribution of digital advertising spending of the telecommunications industry in the United States in 2014, by objective. The source projected that the industry would spend 3.14 billion US.. dollars on digital direct response advertising in 2013. Direct response is expected to make 56 percent of the total digital ad spend, whereas branding 44 percent. The dollar value of the industry's digital ad spend is expected to reach 5.6 billion U.S. dollars.
Digital advertising spending of the telecommunications industry in the United States in 2014, by objective
(in billion U.S. dollars)
* Includes calssified and directories, e-mail, lead generation, mobile messaging (SMS, MMS and P2P messaging) and search ** Inlcudes banner ads, rich media, sponsorships and video. The figures include advertising that appears on desktop and laptop computers as well as mobile phones and tablets and includes all the various formats of advertising on those platforms.
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eMarketer. (May 20, 2014). Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. "Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars)." Chart. May 20, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. (2014). Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. "Digital Advertising Spending of The Telecommunications Industry in The United States in 2014, by Objective (in Billion U.S. Dollars)." Statista, Statista Inc., 20 May 2014, https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer, Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) Statista, https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/ (last visited October 02, 2024)
Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) [Graph], eMarketer, May 20, 2014. [Online]. Available: https://www.statista.com/statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/