E-commerce revenue in the UK 2015-2021

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors

According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.