Millennials: social media access locations 2012

Published by Statista Research Department, Oct 14, 2013
This statistic presents the most common places and locations where Millennial internet users accessed social media in 2012. During the 2012 survey, it was found that 26 percent of Millennial respondents accessed social networks at work during breaks.

Places and locations where Millennial internet users access social media in 2012

CharacteristicShare of respondents
During leisure time 73%
While watching TV/listening to radio 39%
In bed when not able to sleep 34%
At work during breaks 26%
On public transport/when waiting for public transport 23%
During lunch 21%
When queuing (in a store/bank/doctor's..) 19%
In the car as a passenger 19%
At work during work hours 18%
During breakfast 15%
During dinner 14%
At a bar/restaurant 13%
On the toilet 12%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of respondents73%73%39%39%34%34%26%26%23%23%21%21%19%19%19%19%18%18%15%15%14%14%13%13%12%12%During leisure timeWhile watching TV/listening to radioIn bed when not able to sleepAt work during breaksOn public transport/when waiting for public transportDuring lunchWhen queuing (in a store/bank/doctor's..)In the car as a passengerAt work during work hoursDuring breakfastDuring dinnerAt a bar/restaurantOn the toilet
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%

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Release date

October 2013

Region

Worldwide

Survey time period

2012

Number of respondents

n = 3,612

Age group

15-34 years

Special properties

Internet users

Method of interview

Online interview

Supplementary notes

Surveyed Millennials/Gen Y persons were aged 15 to 34 years and from 19 countries worldwide. Countries include US, Canada, Brazil, Argentina, Australia, India, China, Japan, Russia, UK, Germany, Poland, France, Spain, Italy, Netherlands, Belgium, Switzerland and Romania.

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