Global social media usage reasons 2017, by generation

Published by
Stacy Jo Dixon
,
Feb 13, 2024
This statistic presents the most common reasons for internet users worldwide to use social networks. During the fourth quarter 2017 survey, it was found one of the main social media usage reasons of Millennials worldwide was filling up spare time with a 43 percent response rate.

Most important social media usage reasons according to internet users worldwide as of 4th quarter 2017, by age group

CharacteristicGen ZMillennialsGen XBaby Boomers
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Showing entries 1 to 7 (7 entries in total)

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Release date

May 2018

Region

Worldwide

Survey time period

Q4 2017

Age group

16 to 64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

16-20s n=10,363; 21-34s n=38,459; 35-53s n=36,246; 54-64s n=12,245

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Christof Baron

Christof Baron
CEO, MindShare Germany

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Other social media platforms

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