This statistic presents the preferred shopping methods of US Millennial internet users as of February 2013, by product category. During the survey, it was found that 50 percent of Millennials researched electronics online but bought them in stores.
Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category
Characteristic
Research and shop only in stores
Research online, but buy in a store
Research in stores, but buy online
Buy online without visiting a store
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* Among those who purchase sports equipment. **Includes computers, mobile phones, tablets, TV/audio equipment etc. Values may not add up to 100 percent due to rounding Online shopping is defined as "checking out retail-oriented sites".
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eMarketer, & Urban Land Institute. (July 10, 2013). Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer, und Urban Land Institute. "Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category." Chart. July 10, 2013. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer, Urban Land Institute. (2013). Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer, and Urban Land Institute. "Preferred Shopping Methods of U.S. Millennial Internet Users as of February 2013, by Product Category." Statista, Statista Inc., 10 Jul 2013, https://www.statista.com/statistics/281882/preferred-shopping-selected-products-us-millennials/
eMarketer & Urban Land Institute, Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category Statista, https://www.statista.com/statistics/281882/preferred-shopping-selected-products-us-millennials/ (last visited August 25, 2024)
Preferred shopping methods of U.S. Millennial internet users as of February 2013, by product category [Graph], eMarketer, & Urban Land Institute, July 10, 2013. [Online]. Available: https://www.statista.com/statistics/281882/preferred-shopping-selected-products-us-millennials/