Perception of brand modernity among Millennials in 2013, by advertising medium

Published by Statista Research Department, Nov 14, 2013
The graph shows data on the perception of brand modernity among Millennials as of Novemebr 2013, by advertising medium. It was found that 3.6 percent of Millennials believed a brand to be modern after seeing its ads in a tablet app.

Perception of brand modernity among Millennials as of November 2013, by advertising medium

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Source

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Release date

November 2013

Region

United States

Survey time period

as of November 2013

Supplementary notes

The research was condectued using a representative online panel. The participants were given two different types of surveys and were interviewed using a webcam.
The source does not provide a number of respondents or a survey date. The survey date given is the release date.

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Statistics on " Millennials in the U.S.: media & marketing "

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Other statistics that may interest you Millennials in the U.S.: media & marketing

General

6

TV and video

8

Film

5

Radio & audio

8

Print

7

News

8

Gaming

4

Subscription services

8

Marketing & advertising

7

Social media

7

Recreation and entertainment

6

Popular culture

8

Further related statistics

9

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Topics

Millennials in GermanyU.S. Gen Z & millennials: consumer goods and shopping behaviorMillennialsMillennials in ItalyMillennials in France
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