Most popular online video type in the U.S. 2024

Published by Laura Ceci, Jun 24, 2024

According to a survey conducted in March 2024, 61 percent of digital video viewers in the United States watched full-length TV shows, and 58 percent watched as full-length movies. Videos recorded and uploaded to YouTube or Facebook followed in third place of popularity, with 47 percent of U.S. viewers consuming videos in this category.

Most popular online video type among adults in the United States as of March 2024

CharacteristicShare of respondents
Full-length TV shows 61%
Full-length movies 58%
Video recorded and uploaded to YouTube/Facebook 47%
Music videos 46%
Movie trailers or clips of TV shows 43%
New clips 41%
Weather forecasts 40%
Videos created by celebrities/personalities on YouTube or Instagram 33%
Sports clips or highlights 32%
Full-length sports matches/events/tournaments 25%
High quality digital videos for the Web of mobile device 24%
Animated clips 19%
Programming or clips produced for kids 10%
Showing entries 1 to 13 (14 entries in total)
Created with Highcharts 7.2.2Share of respondents61%61%58%58%47%47%46%46%43%43%41%41%40%40%33%33%32%32%25%25%24%24%19%19%10%10%9%9%Full-length TV showsFull-length moviesVideo recorded and uploaded to YouTube/FacebookMusic videosMovie trailers or clips of TV showsNew clipsWeather forecastsVideos created by celebrities/personalities on YouTube or InstagramSports clips or highlightsFull-length sports matches/events/tournamentsHigh quality digital videos for the Web of mobile deviceAnimated clipsProgramming or clips produced for kidseSports
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%

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Source

Use Ask Statista Research Service

In cooperation with

Vorhaus Advisors

Release date

May 2024

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

949 respondents

Age group

18 years and older

Special properties

Among those who watch videos at least once per week on a computer, laptop, smartphone, tablet, or connected TV

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following types of video do you watch regularly (at least once per week) on your computer, laptop, smartphone, tablet, or connected TV?"

Multiple answers were possible.

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