This graph shows brand loyalty amongst millennials in 2011. The survey revealed that 52 percent of the respondents living in the United States feel it is important to stay loyal to a brand.
Millennials: It is important for me to find brands that I'm loyal to
* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Havas Worldwide, & Havas Media. (April 30, 2011). Millennials: It is important for me to find brands that I'm loyal to [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide, und Havas Media. "Millennials: It is important for me to find brands that I'm loyal to." Chart. April 30, 2011. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide, Havas Media. (2011). Millennials: It is important for me to find brands that I'm loyal to. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide, and Havas Media. "Millennials: It Is Important for Me to Find Brands That I'm Loyal to." Statista, Statista Inc., 30 Apr 2011, https://www.statista.com/statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide & Havas Media, Millennials: It is important for me to find brands that I'm loyal to Statista, https://www.statista.com/statistics/281676/brand-loyalty-amongst-millennials/ (last visited November 22, 2024)
Millennials: It is important for me to find brands that I'm loyal to [Graph], Havas Worldwide, & Havas Media, April 30, 2011. [Online]. Available: https://www.statista.com/statistics/281676/brand-loyalty-amongst-millennials/
