Internet adoption Asia 2025, by country

Across Asia, Malaysia had the highest internet adoption rate at around 97.7 percent, followed by South Korea. Worldwide, more than 65 percent of the population is using the internet. Compared to the rest of the world, internet penetration in Asia was still lower than the global average in the past few years.

 
Southeast Asia is leading the way 
Southeast Asia had the highest internet penetration rates. In China, the internet penetration amounted to only around 78 percent. Nevertheless, in terms of head count, the country has the most internet users in the region with about 991 million. Among the ASEAN states, Indonesia and the Philippines had the biggest internet populations.

Countries lagging behind
South Asian countries such as Afghanistan and Pakistan had low internet penetration rates, mainly due to high internet fees for fixed broadband and mobile networks in these countries. The low literacy rates were also a contributing factor.