Car rental: Hertz customers in Germany

Consumer Insights report

Car rental: Hertz customers in Germany

This report covers Hertz in the car rental market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on car rental: Hertz customers in Germany

  • Compared to other car rental providers, Hertz has a relatively high share of male customers
  • Compared to other car rental bookers, Hertz customers are relatively likely to live in a nuclear family
  • Video gaming is a relatively popular hobby among Hertz customers

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