This statistic presents the results of an online survey conducted in February 2012. US consumers from three different generations were asked to rank the three most valuable advantages for shopping groceries online. Some 43 percent of Generation Y stated to value 'Save money/better deals' as biggest advantage.
U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation
The original question ran as follows: 'Please rank the three benefits to shopping online that are the most value to you?' * Boomers (aged 48 to 66): n = 65; Generation X (aged 34 to 47): n = 84; Generation Y (aged 21 to 33): n = 85.
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Integrated Marketing Services. (June 1, 2012). U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/281423/perceived-advantages-purchasing-groceries-by-us-consumers-by-generation/
Integrated Marketing Services. "U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation." Chart. June 1, 2012. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/281423/perceived-advantages-purchasing-groceries-by-us-consumers-by-generation/
Integrated Marketing Services. (2012). U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/281423/perceived-advantages-purchasing-groceries-by-us-consumers-by-generation/
Integrated Marketing Services. "U.S. Consumers' Perceived Advantages for Shopping Groceries Online in 2012, by Generation." Statista, Statista Inc., 1 Jun 2012, https://www.statista.com/statistics/281423/perceived-advantages-purchasing-groceries-by-us-consumers-by-generation/
Integrated Marketing Services, U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation Statista, https://www.statista.com/statistics/281423/perceived-advantages-purchasing-groceries-by-us-consumers-by-generation/ (last visited December 30, 2024)
U.S. consumers' perceived advantages for shopping groceries online in 2012, by generation [Graph], Integrated Marketing Services, June 1, 2012. [Online]. Available: https://www.statista.com/statistics/281423/perceived-advantages-purchasing-groceries-by-us-consumers-by-generation/
